Elena Mutonono's Blog for Smart Online Teaching
Strategies and Case Studies for Online Language Teachers Moving Away from 1:1 Hustle
Elena Mutonono’s Blog for Smart Online Teaching
Strategies and Case Studies for Online Language Teachers Moving Away from 1:1 Hustle
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How to overcome your fear of marketing
If you're afraid of marketing your services online, you're not alone. The challenge is to deal with it. Psychologists say that one of the most effective ways to overcome a fear is “sitting with it” or exposing ourselves to it. Such exposure therapy allows us to face...
The case for a small online summit
A few years ago when Veronika Palovska and myself decided to run an online summit for language teachers, we wanted something unconventional. Our goal was to make it more effective and less overwhelming than regular online summits we’d attended. After some...
How to stop trading time for money as a coach
Ermy Pedata teaches Italian online at The Language Rose (check out her Instagram account, too). Last year she made a smart move away from trading time for money, and in this interview she shares how the process went and what she learned as she challenged herself to...
How language teachers can use Instagram to connect and share their work
Jessica Gardner at Artglish (check out her Instagram account) coaches artists how to use the language to craft more compelling portfolios so they can share their work with the world without reservations. I first learned about Artglish in a forum a few years ago, and I...
How I made $2,000+ in 10 days selling a new product: my epic case study
October was my “month of planning,” and following a Library launch I decided to create and sell a new product bundle (webinar + mini-course) with the emphasis on planning your work and planning product launches. In this post I'll share my process step-by-step and...
How to use webinars to grow your audience
If you don't want to use social media, webinars will help you grow your audience just as effectively. If you are able to collaborate with another teacher/coach with a bigger audience you won't even need to worry about where to find the people. One of my...
How to create a membership program: An Interview with Danae Florou
Danae Florou teaches Greek online and has recently started a membership program (aka a "paid community") for the language and culture lovers. I met Danae a few years ago in a Facebook group for online teachers, she then joined the Opted Out Facebook group I ran at the...
What Results to Expect in Your First Year of Online Business
What do you expect in your first year of running an online teaching business? It's one question online teachers ask me all the time. What they want to say is, "Will I be able to make X a month?" "Will I be able to leave my current...
How to keep selling your products after the first launch
Remember the first time you spoke a foreign language? When all the hours of practice and drills are finally paying off? That first time when random words are a sentence and what used to sound like a gargle is now a piece of information? That first time is intoxicating...
How to pitch your teaching services online (part 1)
This month in the Library forum I created a channel to share how we pitch our services online and hold each other accountable through the process. In business “a pitch” is a presentation of your idea, product or collaborative project to a group of people who...
How to create engagement inside your online community
If you’re growing a paid online community, you know that engagement of members is not an easy task. We position ourselves as “teachers” or “coaches,” and when people join our communities, they expect to continue this 1:1 conversation where the teacher is the one to...
How to get more visibility as an online teacher
If you’ve been teaching for a platform or subcontracting as an online teacher, going on your own might be a challenging transition. There’s nobody doing the marketing for you, nobody “bumping” your profile to the top of your search, so you lack the visibility to bring...