Elena Mutonono’s Blog for Smart Online Teaching
Strategies and Case Studies for Online Language Teachers Moving Away from 1:1 Hustle
Elena Mutonono’s Blog for Smart Online Teaching
Strategies and Case Studies for Online Language Teachers Moving Away from 1:1 Hustle
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How to Write a Stellar Instagram Bio
Does your Instagram bio look like an itemized emoji list that consists of unconnected words and phrases? Do you run out of space trying to explain to the newcomers what exactly you do, for whom and why? Do you wonder how to communicate your business vision in a couple...
How to build tension in your marketing without sneaky gimmicks
Tension is everywhere. It’s what keeps you turning pages when you read your favorite book. It forces you to binge-watch that endless Netflix show even though tomorrow you have to get to work early (Downton Abbey, anyone?). It’s what builds (or destroys) your...
How to Overcome a Fixed Mindset When You Teach Online
“These people won’t pay me more than $25 an hour. Why would they? There are many others who charge less and do the same kind of stuff.” In the past several weeks, two of my clients have sold 4-figure packages. These are the same people who just three years ago...
6 Roadblocks That Keep You From Launching Your Online Course (and how to crush them)
Summers are a slow season for online teachers, a time of reflection and creativity. It’s the time to try out something new and begin dreaming new dreams for your business. Maybe you should raise your price? Find new clients? Do something different on Instagram? Maybe...
How to Stand Out as a Radiant Brand When You Teach Languages Online
Dana teaches Italian online. But so does Erika. And Chiara. And Aurora. And Sofia. And Greta. And Federico. And Gabriele. And Lorenzo. And Alessandro. All of them have Instagram accounts called @ItalianWith________ (insert a name). All of them hate...
How Offering Less Will Help You Sell More Online Courses: A Case Study
Are you struggling to sell more of your online courses? In this post I will walk you through some important tweaks to help you make your courses more sellable. “I want to create an online course where theater geeks can improve their English by immersing...
Why I Decided to Delete my Facebook Group After 3.5 Productive Years
Do you delete a facebook group when it no longer helps your business? In one of her recent podcasts Jocelyn K. Glei shared a quote by Clayton Christensen, “Questions are what opens up space in your mind for an answer. If you don’t ask a question then the answer...
A Practical Guide to Deal with Overwhelm When You Run an Online Teaching Business
Do you know that one of the definitions of the word "overwhelm" is to be sucked into the swamp? All my childhood I heard horror stories of people who were sucked into the swamps. Nobody was there to help them, and the swamp devoured them without a trace. The...
An Open Letter to the Exhausted Online Teacher
My Dear Friend, When you read this letter, I will be in a different place. I’m not sure what it will look like and how I get there. You might be frustrated that I left you all by yourself when you’re stuck and overwhelmed, but I had no choice. I felt like both...
How to use webinars to grow your audience
If you don't want to use social media, webinars will help you grow your audience just as effectively. If you are able to collaborate with another teacher/coach with a bigger audience you won't even need to worry about where to find the people. One of my...
How to create a membership program: An Interview with Danae Florou
Want to build a paid membership program as an online teacher/coach but don’t know where to start? Check out this case study for ideas and insights.
What Results to Expect in Your First Year of Online Business
What do you expect in your first year of running an online teaching business? It's one question online teachers ask me all the time. What they want to say is, "Will I be able to make X a month?" "Will I be able to leave my current job?" "Will I be able to retire?"...