Elena Mutonono's Blog for Smart Online Teaching
Strategies and Case Studies for Online Language Teachers Moving Away from 1:1 Hustle
Elena Mutonono’s Blog for Smart Online Teaching
Strategies and Case Studies for Online Language Teachers Moving Away from 1:1 Hustle
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A Practical Guide to Deal with Overwhelm When You Run an Online Teaching Business
Do you know that one of the definitions of the word "overwhelm" is to be sucked into the swamp? All my childhood I heard horror stories of people who were sucked into the swamps. Nobody was there to help them, and the swamp devoured them without a trace. The...
An Open Letter to the Exhausted Online Teacher
My Dear Friend, When you read this letter, I will be in a different place. I’m not sure what it will look like and how I get there. You might be frustrated that I left you all by yourself when you’re stuck and overwhelmed, but I had no choice. I felt like both...
How to increase online course sales (and still keep your friends)
Here’s a persistent trend I’ve seen this year: Meet "Jane," a teacher of Japanese who is exhausted from her 1:1 online lessons. She decides to create an online course (priced at $100) and sell 10 of them monthly to boost her income and free up some time. ...
How to Use Creative Storytelling in Your Marketing
“Storytelling is more than simply an art – it is a crucial skill for life and commerce.” - Tim Lott Which is easier for a child to comprehend? "2 plus 2 equals 4 (repeat 10 times and memorize)." OR "I have 2 apples, then a friend brings me 2 more. How...
3 Things to Fix When Your Online Course Doesn’t Sell
You’ve spent months working on your brand new online course. You’ve read marketing books. Watched webinars. You’re excited and filled with entrepreneurial fervor. Now you publish your course so it’s visible to thousands of potential clients online, and you wait...
6 Sneaky Lies About Teaching Languages Online
No distraction, fix, frivolity, or formula will provide what the balm of truth can. ~ Ruth Chou Simons When I was in elementary school, I used to envy teachers’ kids. I felt like by virtue of living in the same household with a teacher, they were privileged to...
10 painful truths about teaching languages online
How would you like to get a book review that goes like this, “It is hands-on, very clear and concise, and full of the information you don't want to hear. But it is exactly what you need to hear.” This is one of the Amazon reviews of our first book....
How to Tone Down Paternalistic and Salesy Language in Your Newsletters
You’re re-reading your own newsletter for the 50th time trying to make it sound natural and authentic. But despite your best efforts, what comes through is repulsive: cold, paternalistic and salesy. It’s like reverse psychology in action: you focus on not...
How to Boost Your Marketing Without Selling Your Soul Online
What happens when all the marketing you do for your online teaching business hits a wall? Knowing how “ecstatic” you get when you think about marketing, hitting a wall is a common experience. What we do about it determines whether or not our business will thrive....
How to overcome your fear of marketing
Do you struggle with the fear of marketing when you teach online? Check this post for 5 mindset shifts that will help you overcome it.
The case for a small online summit
A few years ago when Veronika Palovska and myself decided to run an online summit for language teachers, we wanted something unconventional. Our goal was to make it more effective and less overwhelming than regular online summits we’d attended. After some...
How to stop trading time for money as a coach
Ermy Pedata teaches Italian online at The Language Rose (check out her Instagram account, too). Last year she made a smart move away from trading time for money, and in this interview she shares how the process went and what she learned as she challenged herself to...