Elena Mutonono's Blog for Smart Online Teaching
Strategies and Case Studies for Online Language Teachers Moving Away from 1:1 Hustle
Elena Mutonono’s Blog for Smart Online Teaching
Strategies and Case Studies for Online Language Teachers Moving Away from 1:1 Hustle
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Why you need to align your business values with your practices
I ran into a major struggle in my business a few years ago. It didn’t have to do with the money or economic struggles that were forcing me out of business. The core of the problem was inside me. It went like this: I believed that my client deserved my...
How to conquer your inbox and get your life back
I’m one of those people who love coming up with “policies.” Years ago I had a 1-year “no-dating policy,” but then I was stuck with it longer than that and decided to cancel it 🙂 Then there was a “no-sugar-in-my-tea” policy which made me an awkward outcast in...
How to write an unforgettable email that inspires change
Email is your main communication tool when you teach online. You use it to build trust, educate, inspire change and generate sales. Yet, most online teachers underestimate its power and rely instead on the word of mouth, random social media posts and luck....
5 Lessons on Running an Online Business: Inspired by Stephen King
The book I wrote with Veronika Palovska, Opted Out of the *Real Job* is becoming an "Amazon reality" in just a few days. This is the second edition of the book I wrote at the end of 2015. That was my first small product for online teachers. I must say that what...
How to set up a collaborative and profitable sale even when you have no product
“A rising tide lifts all boats.” It’s fitting that I’m writing this during the time of an unprecedented flood that hit my neighboring state Texas and destroyed homes, livelihoods and memories. Despite controversies and blame game, a disaster time like...
5 ways your business can benefit from creativity
“Knowledge can be a subtle curse. When we learn about the world, we also learn all the reasons why the world cannot be changed. We get used to our failures and imperfections. We become numb to the possibilities of something new. In fact, the only way to remain...
How to find time for creativity when you’re always busy
“Don’t ever lie to yourself.” I’ve always found this phrase mysterious and scary. It would caution me against something I had no control over or would not have been able to spot on my own: I mean, how are you supposed to know that you’re lying to...
Creative ideas to keep your business from going bland
Have you ever tried a bland dish? No spices, no substance, no particular color? Just a water-like looking soup with some food scraps swimming in there? Years ago I tried a soup like that for the first time - my brief initiation into blandness. In this post I will...
First year in business: my interview with Veronika Palovska
I met Veronika Palovska at the end of 2014... in the Udemy comment section to my first online course. A few months later she signed up for my newsletter, read all of my early-days blog posts on a wordpress template that would hurt your eyes even if you weren't a...
How to create a membership program: An Interview with Danae Florou
Want to build a paid membership program as an online teacher/coach but don’t know where to start? Check out this case study for ideas and insights.
What Results to Expect in Your First Year of Online Business
What do you expect in your first year of running an online teaching business? It's one question online teachers ask me all the time. What they want to say is, "Will I be able to make X a month?" "Will I be able to leave my current...
How to keep selling your products after the first launch
Remember the first time you spoke a foreign language? When all the hours of practice and drills are finally paying off? That first time when random words are a sentence and what used to sound like a gargle is now a piece of information? That first time is intoxicating...