Instagram for language teachers:

Learn how to use Instagram to build your brand and find new clients

 

An online course

Yes, Instagram can help you sell your language courses and programs.

But not when you’re using it wrong.

Is your Instagram account full of posts about language rules, pronunciation tips and words of the day? Let me guess: it’s not working well, is it?

You put so much effort into it, and all you get is five measly likes and random comments from your best buddies or bots. Where is the herd of loyal followers and a flood of sign-ups for your new course all those popular blog posts promise?

Maybe selling on social media doesn’t work at all?

Oh yes, it does. Just not by posting language tips or asking people to sign up for your programs.

What you need is a thought-through strategy to find your ideal audience and convert them into email subscribers, to gradually build rapport and win their trust so that when you do have a course to sell they’ll be the first in line to enroll.

Want to learn how to grow a loyal following and find new clients with Instagram?

Join this course.

Don’t waste another day trying to figure it out on your own. Join this course and, in just 5 weeks, learn how to grow your audience and sell more.

You’ll learn:

  • How to find your ideal clients on Instagram
  • How to take memorable pictures using just your phone camera
  • How to use stories to build deeper connections with your followers
  • How to write engaging captions that start conversations
  • How to use hashtags to help your ideal clients to find you
  • How to engage with your audience without teaching rules or running Instagram quizzes
  • How to get your followers to subscribe to your email list or your YouTube channel

And the best part? You won’t be doing it alone.

29 other language teachers will be taking this course with you – a tight-knit community of like-minded people to support you and help you build momentum.

Meet your instructors

A language teacher, a business coach & a graphic designer

Elfin Waters

Italian language coach

Elfin Walters is an English and Italian language teacher who helps her students overcome their fear of speaking. Elfin – would you believe it? – doesn’t have a website. She finds her clients exclusively on Instagram.

2018, she spoke at Women in Language conference on how to use Instagram for language learning. Just by using Instagram, she has become an authority among online Italian teachers inspiring them to teach Italian beyond grammar rules.

In this course, Elfin will teach you how to convert followers into paying customers and show you the exact strategies that have been helping her find paying customers for her language coaching programs since 2016.

Elena Mutonono

Business coach

Elena Mutonono is a seasoned business coach who helps online language teachers move beyond one-on-one lessons and create a smarter teaching system that guarantees a stable income on your own terms.

Elena grew her first Instagram account to 11 000 followers within a year, making Instagram the main source of her income. After she changed her niche at the beginning of 2019, her account grew naturally to 900 followers, some of whom have become her clients.

In this course, Elena will share the strategies that help her find new clients and grow her brand on Instagram naturally, without looking sleazy and just by being herself.

Veronika Palovska

Brand strategies & graphic designer

Veronika Palovska is a brand strategist and a graphics designer. She helps online teachers transform their work into memorable brands to build trust, spark conversations and grow their business.

In the course, Veronika will teach you visual storytelling and show you how language teachers can move away from clichés to make their accounts stand out. She will also show you how to edit your images with free tools to have them Insta-ready within minutes.

Inside this course:

Proven strategies. Practical assignments. Personal feedback.

Forget generic advice and one-fits-all answers. Learn Instagram strategies that work for language teachers, put them to action on the spot, receive personal feedback from the coaches and support from your peers.

Pre-recorded presentations

20 pre-recorded video presentations (four a week) created specifically for this course. Each being only 20 minutes long, they’ll teach you the ins and outs of selling with Instagram without overwhelming you. Watch them on your own time, make notes and get ready to put what you learn into action.

Live Q&A sessions + forum

Five 1-hour live Q&A sessions (one every week) to get all your questions answered. Can’t attend a live session? Send your questions in advance and watch the recorded session later. Have a burning question during the week? Post it in the forum to get a quick answer.

Practical assignments + templates

Start growing your brand and building a loyal following from day one by completing weekly assignments and prompts. You’ll receive content templates that work for language teachers to get your creative juices flowing.

Supportive community

You’ll be taking this course together with 29 other like-minded language teachers, divided into smaller mastermind groups. They’ll brainstorm with you, give you personal feedback, boost your IG engagement by leaving comments and likes and hold you accountable to help you get the ball rolling.

Wider reach, double engagement and stronger confidence

I had an Instagram account for more than half a year, but I couldn’t figure out why no one seemed to want to leave a comment or subscribe to my list.

What helped me change the situation was working with Veronika and Elena during a workshop and individual coaching sessions.

With their help, I changed my strategy on Instagram and started posting different images, gained more courage in sharing my own pictures, and concentrated on telling a story instead of patronizing my followers. This made a huge difference – my new posts got twice more engagement and had a much wider reach.

Tetiana Bilokin, @tetianabilokin

Weekly program

January 13 – February 17

Week 1

Strategy

How to figure out your niche and ideal client

How to define your main theme and topics for Instagram

How to write your Instagram bio to spark action

How to gain more visibility through hashtags

Week 2

Branding & Design

Principles of composition for pictures and threads to help you stand out

3 types of photos that boost engagement

3 principles of visual storytelling for language teachers

What mistakes to avoid not to make your images look bland

Week 3

Storytelling in captions & stories

How to learn more about your ideal clients from Instagram

How to write engaging captions that provoke discussion

How to use Instagram stories to your advantage

3 must-do things to build a network of loyal followers

Week 4

Marketing on Instagram

Client journey: Here’s how a stranger becomes your client

3 stepping stones of successful marketing on Instagram

How to use live videos with purpose

What numbers to track to measure your success

Week 5

Selling on Instagram

How to get people to know, like and trust you faster

How to build tension and use scarcity ethically

How to build your funnel on Instagram to ensure continuous sales

How to create exclusivity and grow demand for your offers

Weekly program

January 13 – February 17

Week 1

Strategy

How to figure out your niche and ideal client

How to define your main theme and topics for Instagram

How to write your Instagram bio to spark action

How to gain more visibility through hashtags

Week 2

Branding & Design

Principles of composition for pictures and threads to help you stand out

3 types of photos that boost engagement

3 principles of visual storytelling for language teachers

What mistakes to avoid not to make your images look bland

Week 3

Storytelling in captions & stories

How to learn more about your ideal clients from Instagram

How to write engaging captions that provoke discussion

How to use Instagram stories to your advantage

3 must-do things to build a network of loyal followers

Week 4

Marketing on Instagram

Client journey: Here’s how a stranger becomes your client

3 stepping stones of successful marketing on Instagram

How to use live videos with purpose

What numbers to track to measure your success

Week 5

Selling on Instagram

How to get people to know, like and trust you faster

How to build tension and use scarcity ethically

How to build your funnel on Instagram to ensure continuous sales

How to create exclusivity and grow demand for your offers

Instagram for online language teachers

Enroll now for a one-time payment of just

$360

  • Proven Instagram strategies for language teachers
  • Practical assignments and templates
  • Personal feedback and support
  • Lifetime access to all materials
  • Two-week money-back guarantee

Instagram for online language teachers

Enroll now for a one-time payment of just

$360

  • Proven Instagram strategies for language teachers
  • Practical assignments and templates
  • Personal feedback and support
  • Lifetime access to all materials
  • Two-week money-back guarantee

Instagram for online language teachers

Enroll now for a one-time payment of just

$360

  • Proven Instagram strategies for language teachers
  • Practical assignments and templates
  • Personal feedback and support
  • Lifetime access to all materials
  • Two-week money-back guarantee

Have more questions? We have the answers.

“What do I need to participate?”

You’ll need an Instagram account (duh!), a business email address with your own domain and an account with the email marketing software (MailChimp, MailerLite, etc.) It’s great if you have a website, but it’s not a must.

“What if my audience isn’t on Instagram?”

If your clients are busy professionals, then this course is indeed not for you. But if your clients love to travel or learn languages for pleasure they are most certainly on Instagram. In this course, you’ll learn how to find them and make them notice you.

“How much time do I need to invest into this course?”

You’ll need about 2.5 hours a week to go through the teaching materials and about half an hour a day to do the assignments. But since the assignments include posting on Instagram, those 30 minutes a day will be you actively growing your business.

I already have many followers. Won’t this course be too basic for me?

Are those followers also buying your courses like hot cakes? Then great. Don’t take this course.

But chances are, you’ve noticed that the number of followers doesn’t indicate a thriving business and, while your followers keep liking your posts, they aren’t buying your courses.

In this case, you’ll benefit from this course learning how you need to change your strategy on Instagram and how to convert your followers into paying clients.

I already have an account. Will I have to start from scratch?

You won’t need to start from scratch, of course. But you’ll probably have to change the direction and – depending on the number and quality of your followers – unsubscribe some of them.

We don’t recommend multiple Instagram accounts, because you’ll get burned out trying to grow them all at once long before you see any sales.

The timing doesn’t suit me. When are you running this course next time?

We run this course only once a year, and it’s the last time we offer it at such a low price. So, if you could move things around and join us this time, you’ll save double: on the enrolment fees and on the time you’re not going to waste throwing things against your Insta-wall and hoping they stick.

In 5 weeks from now, you could have a solid strategy of converting your Instagram followers into paying clients. If you wait another year, it may become 13 months instead.

More likes, more views and a naturally growing account

I was following all the traditional blogging advice but was struggling with engagement and visibility. But then I attended a webinar where Elfin spoke about selling on Instagram and finally understood what I need to do to on Instagram to help my business.

After I applied her tips, I saw more likes, more stories viewers and more visibility for my posts in general, and my account has been growing ever since.

Barbara Rocci, @babi_timetobeitalian

Take a shortcut to building your brand and finding new clients with Instagram

You can keep trying to figure it out on your own. And maybe you will or maybe you won’t.

Or you can join this course and get a clear plan how to find your ideal clients, make them fall in love with you and convert them to loyal fans and paying clients in just 5 weeks.

And the best part? A supportive community of like-minded language teachers that will give you personal feedback, hold you accountable and help you build momentum.

Instagram for online language teachers

Enroll now for a one-time payment of just

$360

  • Proven Instagram strategies for language teachers
  • Practical assignments and templates
  • Personal feedback and support
  • Lifetime access to all materials
  • Two-week money-back guarantee

Instagram for online language teachers

Enroll now for a one-time payment of just

$360

  • Proven Instagram strategies for language teachers
  • Practical assignments and templates
  • Personal feedback and support
  • Lifetime access to all materials
  • Two-week money-back guarantee

Instagram for online language teachers

Enroll now for a one-time payment of just

$360

  • Proven Instagram strategies for language teachers
  • Practical assignments and templates
  • Personal feedback and support
  • Lifetime access to all materials
  • Two-week money-back guarantee