You’re re-reading your own newsletter for the 50th time trying to make it sound natural and authentic. But despite your best efforts, what comes through is repulsive: cold, paternalistic and salesy. It’s like reverse psychology in action: you focus on not...
“What in the world do I include in my newsletter?” “I can’t do another newsletter. I spend so much time creating stuff for social media, then for my blog…I have no strength left to invent the newsletter content.” “Why should I write another newsletter? People get so...
“Say, what?” You mean I can’t just be teaching but I have to devise some sort of a strategy? You mean students may not exactly be running to me for lessons? You mean I have to create a “sales funnel” of sorts? So now I have to find time...
Last week I had a free 15-min accent training session with somebody who had followed me on Instagram and signed up for my newsletter to get one of my free products. The day after the session the person purchased my two courses. For as long as I’ve been teaching...
Welcome to my nook where *Big Magic* happens. My name is Elena Mutonono, I help small business owners package their services as digital products and sell them online. I want you to work smarter, not harder. Increase your impact beyond your current face-to-face clients. Grow your business as you reach more people all over the world.
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