by Elena Mutonono | Apr 26, 2018 | Business values, marketing, Teacherpreneur
You’re re-reading your own newsletter for the 50th time trying to make it sound natural and authentic. But despite your best efforts, what comes through is repulsive: cold, paternalistic and salesy. It’s like reverse psychology in action: you focus on not...
by Elena Mutonono | Feb 22, 2018 | marketing, Teacherpreneur
“What in the world do I include in my newsletter?” “I can’t do another newsletter. I spend so much time creating stuff for social media, then for my blog…I have no strength left to invent the newsletter content.” “Why should I write another newsletter? People get so...
by Elena Mutonono | May 26, 2016 | Teacher Training, Teacherpreneur
“Say, what?” You mean I can’t just be teaching but I have to devise some sort of a strategy? You mean students may not exactly be running to me for lessons? You mean I have to create a “sales funnel” of sorts? So now I have to find time...
by Elena Mutonono | Jan 22, 2016 | Teacher Training, Teacherpreneur, Teacherpreneurship
Last week I had a free 15-min accent training session with somebody who had followed me on Instagram and signed up for my newsletter to get one of my free products. The day after the session the person purchased my two courses. For as long as I’ve been teaching...