by Elena Mutonono | Apr 26, 2018 | Business values, marketing, Teacherpreneur
You’re re-reading your own newsletter for the 50th time trying to make it sound natural and authentic. But despite your best efforts, what comes through is repulsive: cold, paternalistic and salesy. It’s like reverse psychology in action: you focus on not...
by Elena Mutonono | Feb 22, 2018 | marketing, Teacherpreneur
“What in the world do I include in my newsletter?” “I can’t do another newsletter. I spend so much time creating stuff for social media, then for my blog…I have no strength left to invent the newsletter content.” “Why should I write another newsletter? People get so...
by Elena Mutonono | Feb 8, 2018 | Business creativity, Client search, marketing, Small Product, Smart online teaching, Teacherpreneur
What comes to mind when you think of online teaching trends? Many times, you don’t have to think. Every day an ad pops up on your social media feed telling you that teaching online is an easy ride. You can either: Register your account with an...
by Elena Mutonono | Dec 15, 2016 | Teacher Training, Teacherpreneur, Teacherpreneurship
At the end of 2014 when my first successful online tutoring business fell apart due to economic and political troubles in Russia and Ukraine (2 main countries I worked with), I had to start from scratch. That was when I first heard that one can work less and make...