by Elena Mutonono | Nov 21, 2019 | marketing, Teacherpreneur
Someone asked an interesting question in our Smart Teacher’s Library forum the other day: “What is a connection with your followers on Instagram and how do you know when you have it?” To help explore this topic today I’ve invited Elfin Waters, who is an online...
by Elena Mutonono | Nov 14, 2019 | marketing, Small business story
Now that you’ve updated your Instagram bio so it’s clear and compelling, let’s look at another important aspect of building your community on Instagram — visual storytelling. I’ve noticed that it’s one of the things that’s hard to understand because there’s usually an...
by Elena Mutonono | Apr 26, 2018 | Business values, marketing, Teacherpreneur
You’re re-reading your own newsletter for the 50th time trying to make it sound natural and authentic. But despite your best efforts, what comes through is repulsive: cold, paternalistic and salesy. It’s like reverse psychology in action: you focus on not...
by Elena Mutonono | Apr 12, 2018 | Business values, Client search, marketing, Teacherpreneur
What happens when all the marketing you do for your online teaching business hits a wall? Knowing how “ecstatic” you get when you think about marketing, hitting a wall is a common experience. What we do about it determines whether or not our business will thrive....
by Elena Mutonono | Mar 22, 2018 | Client search, marketing, Small business story
Instagram is like a modern-day artsy gallery with fast changing exhibitions, customized and refined to your liking. Many have used it to teach online (i.e. posted pictures with different things and collected likes), but few have been successful at building a tribe on...
Welcome to my nook where *Big Magic* happens. My name is Elena Mutonono, I help small business owners package their services as digital products and sell them online. I want you to work smarter, not harder. Increase your impact beyond your current face-to-face clients. Grow your business as you reach more people all over the world.
Read my story...
