by Elena Mutonono | Apr 12, 2018 | Business values, Client search, marketing, Teacherpreneur
What happens when all the marketing you do for your online teaching business hits a wall? Knowing how “ecstatic” you get when you think about marketing, hitting a wall is a common experience. What we do about it determines whether or not our business will thrive....
by Elena Mutonono | Feb 23, 2017 | Teacherpreneur, Teacherpreneurship
Do you remember the saying “always a bridesmaid but never a bride?” It first appeared in the US in 1925, thanks to the Listerine mouthwash commercial (implying that women who used it had better chances of getting married). It is widely used these days to speak...
by Elena Mutonono | Jan 21, 2015 | Online teaching formats, Teacherpreneur
Five years ago when I was just starting to teach online then I had no idea that as an online teacherpreneur and a freelancer I could potentially be in charge of choosing the people with whom I enjoyed working. I got the freedom aspect down pretty quickly, and...
by Elena Mutonono | Dec 12, 2014 | Price setting, Teacherpreneur
After I started teaching online and learning more than I’d ever imagined on things like marketing, pricing and positioning, I began taking note of how small and large businesses in the US were able to raise fees creatively. They were doing it without...
by Elena Mutonono | Dec 9, 2014 | Price setting, Teacherpreneur
One of the things that teacherpreneurs do at the end of the calendar year is revising their products, services, and pricing, as well as vision-casting for the upcoming year. Among many others, price revision can be quite torturous. Should I raise my fees...
Welcome to my nook where *Big Magic* happens. My name is Elena Mutonono, I help small business owners package their services as digital products and sell them online. I want you to work smarter, not harder. Increase your impact beyond your current face-to-face clients. Grow your business as you reach more people all over the world.
Read my story...
