Elena Mutonono's Blog for Smart Online Teaching
Strategies and Case Studies for Online Language Teachers Moving Away from 1:1 Hustle
Elena Mutonono’s Blog for Smart Online Teaching
Strategies and Case Studies for Online Language Teachers Moving Away from 1:1 Hustle
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3 ways to make your website speak for you to empower sales.
If I am King, where is my power? Can I form a government? Levy a tax? Declare a war? No! And yet I am the seat of all authority because they think that when I speak, I speak for them. But I can't speak.~ from "The King's Speech," 2010. Lionel Logue is listening...
How to get yourself ready for teaching online
Do you remember the saying “always a bridesmaid but never a bride?” It first appeared in the US in 1925, thanks to the Listerine mouthwash commercial (implying that women who used it had better chances of getting married). It is widely used these days to speak...
The exciting journey to monetizing your blog: Shanthi’s story + key lessons
Monetizing your blog can challenge us, online teachers. This is where our scarcity mindset kicks in: I can't monetize, it may turn off my readers. I want to monetize, but I don't know how. I want to launch a product, but would people buy it? Not too many people...
3 things a Carnival cruise taught me about being a teacherpreneur
A little over a year ago I received an email from Leandra King telling me she had been following my blog and had just bought my "Opted Out" book. I have to say that it felt surreal after almost a year of blogging with sparse comments to have received an email like...
How to make marketing effortless and authentic: 4 tips from the Voice show
I have a confession to make. It’s my secret obsession and my other big passion, almost as big as online teacherpreneurship. It’s the Ukrainian version of the Voice show. Does it sound pathetic? Once a year as the next season is starting, I’m there, every Sunday...
How to adopt a growth mindset for your online teaching business.
I know I won’t be able to sell that many guides, so why should I create an automated system of delivery? This question lost me in my tracks. I was suggesting to an online teacher how he could revise the system to deliver his digital guides to his customers so...
How a clear strategy helps you focus and get desired results.
Remember the very first lesson you taught? Mine is etched into my memory with the searing iron (of shame). I had thought teaching was a piece of cake, especially teaching a group of kindergartners. All I had to do was repeat what my favorite teacher did, step...
How to create a free trial service that doesn’t take your time
It’s a new year, folks! Which means a lot of people are ready to get on with their resolutions. Many online teachers dream of a full schedule, being completely booked or having to squeeze juuuuust one more student. Is that you? I wonder why this is such...
Challenge 2017: “Do something afraid.” Conquer Your Fears.
Writing the last post of the year is a challenging task. You want it to be powerful, life-changing and relevant. You don't want it dry, predictable and just-like-everyone-else. Every day as I interact with online teachers in a coaching environment or just via...
How to build tension in your marketing without sneaky gimmicks
Tension is everywhere. It’s what keeps you turning pages when you read your favorite book. It forces you to binge-watch that endless Netflix show even though tomorrow you have to get to work early (Downton Abbey, anyone?). It’s what builds (or destroys) your...
How to Overcome a Fixed Mindset When You Teach Online
“These people won’t pay me more than $25 an hour. Why would they? There are many others who charge less and do the same kind of stuff.” In the past several weeks, two of my clients have sold 4-figure packages. These are the same people who just three years ago...
6 Roadblocks That Keep You From Launching Your Online Course (and how to crush them)
Summers are a slow season for online teachers, a time of reflection and creativity. It’s the time to try out something new and begin dreaming new dreams for your business. Maybe you should raise your price? Find new clients? Do something different on Instagram? Maybe...