Elena Mutonono's Blog for Smart Online Teaching
Strategies and Case Studies for Online Language Teachers Moving Away from 1:1 Hustle
Elena Mutonono’s Blog for Smart Online Teaching
Strategies and Case Studies for Online Language Teachers Moving Away from 1:1 Hustle
How to Stand Out as a Radiant Brand When You Teach Languages Online
Dana teaches Italian online. But so does Erika. And Chiara. And Aurora. And Sofia. And Greta. And Federico. And Gabriele. And Lorenzo. And Alessandro. All of them have Instagram accounts called @ItalianWith________ (insert a name). All of them hate Grammar, textbooks,...
How to make your online course small, sexy and sellable.
Let me walk you through the typical, speedy course creation process. "I'm so sick and tired of my clients making the same mistakes." "I'm so exhausted coaching folks 1:1. Wow, these mistakes would make great content for a wonderful course!" "I'm just going to...
How I Learned to Teach Online Without Giving Skype Lessons
Last week I featured Chris Rush's post on how he began giving skype lessons via italki, and moved from zero students to being overbooked. This week I want to share with you how you can make money online without teaching on skype. In my book The Numbers Game in...
How to Stand Out as a Radiant Brand When You Teach Languages Online
Dana teaches Italian online. But so does Erika. And Chiara. And Aurora. And Sofia. And Greta. And Federico. And Gabriele. And Lorenzo. And Alessandro. All of them have Instagram accounts called @ItalianWith________ (insert a name). All of them hate Grammar, textbooks,...
How to make your online course small, sexy and sellable.
Let me walk you through the typical, speedy course creation process. "I'm so sick and tired of my clients making the same mistakes." "I'm so exhausted coaching folks 1:1. Wow, these mistakes would make great content for a wonderful course!" "I'm just going to...
How I Learned to Teach Online Without Giving Skype Lessons
Last week I featured Chris Rush's post on how he began giving skype lessons via italki, and moved from zero students to being overbooked. This week I want to share with you how you can make money online without teaching on skype. In my book The Numbers Game in...
How one book can help you grow your online teaching business
One book can help you grow your online teaching business. That’s why if you coach or teach, making a book, a workbook, or an audio book is something to consider. In this post I want to talk about what happens after you self-publish and how to use one book as a...
Why online teachers should self-publish a book
You may have heard this many times: self-publish a book so you can teach with more authority and find ideal clients. But where do you start? Where’s the guarantee that a tiny book will bring ideal clients your way? And – what if you’re not a writer? I...
How to overcome your fear of marketing
If you're afraid of marketing your services online, you're not alone. The challenge is to deal with it. Psychologists say that one of the most effective ways to overcome a fear is “sitting with it” or exposing ourselves to it. Such exposure therapy allows us to face...
The case for a small online summit
A few years ago when Veronika Palovska and myself decided to run an online summit for language teachers, we wanted something unconventional. Our goal was to make it more effective and less overwhelming than regular online summits we’d attended. After some...
How to stop trading time for money as a coach
Ermy Pedata teaches Italian online at The Language Rose (check out her Instagram account, too). Last year she made a smart move away from trading time for money, and in this interview she shares how the process went and what she learned as she challenged herself to...
How language teachers can use Instagram to connect and share their work
Jessica Gardner at Artglish (check out her Instagram account) coaches artists how to use the language to craft more compelling portfolios so they can share their work with the world without reservations. I first learned about Artglish in a forum a few years ago, and I...
How I made $2,000+ in 10 days selling a new product: my epic case study
October was my “month of planning,” and following a Library launch I decided to create and sell a new product bundle (webinar + mini-course) with the emphasis on planning your work and planning product launches. In this post I'll share my process step-by-step and...
How to use webinars to grow your audience
If you don't want to use social media, webinars will help you grow your audience just as effectively. If you are able to collaborate with another teacher/coach with a bigger audience you won't even need to worry about where to find the people. One of my...
How to create a membership program: An Interview with Danae Florou
Danae Florou teaches Greek online and has recently started a membership program (aka a "paid community") for the language and culture lovers. I met Danae a few years ago in a Facebook group for online teachers, she then joined the Opted Out Facebook group I ran at the...
How one book can help you grow your online teaching business
One book can help you grow your online teaching business. That’s why if you coach or teach, making a book, a workbook, or an audio book is something to consider. In this post I want to talk about what happens after you self-publish and how to use one book as a...
Why online teachers should self-publish a book
You may have heard this many times: self-publish a book so you can teach with more authority and find ideal clients. But where do you start? Where’s the guarantee that a tiny book will bring ideal clients your way? And – what if you’re not a writer? I...
How to overcome your fear of marketing
Do you struggle with the fear of marketing when you teach online? Check this post for 5 mindset shifts that will help you overcome it.