How to Tone Down Paternalistic and Salesy Language in Your Newsletters
You’re re-reading your own newsletter for the 50th time trying to make it sound natural and authentic. But despite your best efforts, what comes through is repulsive: cold, paternalistic and salesy. It’s like reverse psychology in action: you focus on not sounding a...
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How to Boost Your Marketing Without Selling Your Soul Online
What happens when all the marketing you do for your online teaching business hits a wall? Knowing how “ecstatic” you get when you think about marketing, hitting a wall is a common experience. What we do about it determines whether or not our business will thrive. In...
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How to Grow Your Fan Tribe with Instagram When You Teach Online (Guest Post)
Instagram is like a modern-day artsy gallery with fast changing exhibitions, customized and refined to your liking. Many have used it to teach online (i.e. posted pictures with different things and collected likes), but few have been successful at building a tribe on...
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3 Steps to Save Time When You Bring New Clients
Imagine you walk into a doctor’s office. The waiting room has its own character, the soft leather furniture begs you to sit on it, the magazines on the coffee table are calling your name. The receptionist asks you to fill out the paperwork and then brings you a cup of...
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How to Simplify Email Communication with Your Subscribers
“What in the world do I include in my newsletter?” “I can’t do another newsletter. I spend so much time creating stuff for social media, then for my blog…I have no strength left to invent the newsletter content.” “Why should I write another newsletter? People get so...
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New Trends for Smart Online Teachers and Coaches in 2018
What comes to mind when you think of online teaching trends? Many times, you don’t have to think. Every day an ad pops up on your social media feed telling you that teaching online is an easy ride. You can either: Register your account with an online...
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How to Organize Your Online Business So It Scales
It’s 5 PM, and you’re exhausted. You’ve worked with 7 clients today, your voice is hoarse, and there seems to be no air left in your lungs. You move away from your computer to go back to your family, but the guilty thoughts keep bothering you... “I haven’t blogged for...
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How Not to Lose Time on Facebook and Gain Traction for Your Online Business
I’m at a coffee shop taking some time off from the holiday noise doing my favorite introvert things: writing, reflecting, journaling, planning and doodling. A young woman’s sitting in front of me, her laptop open, a facebook page staring right into my face. The...
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The Magic of Working Less: A Time-Gaining Strategy for Online Teachers
“We’ve got so much to do and so little time that the idea of spending time doing anything unrelated to the to-do list actually creates stress. ... We even convince ourselves that sleep is a terrible use of our time.” Brené Brown. What comes to mind when you think of...
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