How to use webinars to grow your audience
If you don't want to use social media, webinars will help you grow your audience just as effectively. If you are able to collaborate with another teacher/coach with a bigger audience you won't even need to worry about where to find the people. One of my...
How to create a membership program: An Interview with Danae Florou
Want to build a paid membership program as an online teacher/coach but don’t know where to start? Check out this case study for ideas and insights.
What Results to Expect in Your First Year of Online Business
What do you expect in your first year of running an online teaching business? It's one question online teachers ask me all the time. What they want to say is, "Will I be able to make X a month?" "Will I be able to leave my current job?" "Will I be able to retire?"...
How to keep selling your products after the first launch
Remember the first time you spoke a foreign language? When all the hours of practice and drills are finally paying off? That first time when random words are a sentence and what used to sound like a gargle is now a piece of information? That first time is intoxicating...
How to Spark Connection and Engagement on Instagram
Someone asked an interesting question in our Smart Teacher’s Library forum the other day: “What is a connection with your followers on Instagram and how do you know when you have it?” To help explore this topic today I’ve invited Elfin Waters, who is an online...
How to Create Friendly and Memorable Images on Instagram
Now that you’ve updated your Instagram bio so it’s clear and compelling, let’s look at another important aspect of building your community on Instagram — visual storytelling. I’ve noticed that it’s one of the things that’s hard to understand because there’s usually an...
How to Write a Stellar Instagram Bio for Your Language Teaching Profile
Does your Instagram bio look like an itemized emoji list that consists of unconnected words and phrases? Do you run out of space trying to explain to the newcomers what exactly you do, for whom and why? Do you wonder how to communicate your business vision in a couple...
How to build tension in your marketing without sneaky gimmicks
Tension is everywhere. It’s what keeps you turning pages when you read your favorite book. It forces you to binge-watch that endless Netflix show even though tomorrow you have to get to work early (Downton Abbey, anyone?). It’s what builds (or destroys) your...
How to Overcome a Fixed Mindset When You Teach Online
“These people won’t pay me more than $25 an hour. Why would they? There are many others who charge less and do the same kind of stuff.” In the past several weeks, two of my clients have sold 4-figure packages. These are the same people who just three years ago...