Why do you need to pitch your services outside your own audience? In the previous post I shared some ideas on how to pitch your services to your current and past clients, your subscribers and followers, when is a “good time” to do it and how you can do it organically....

This month in the Library forum I created a channel to share how we pitch our services online and hold each other accountable through the process.   In business “a pitch” is a presentation of your idea, product or collaborative project to a group of people who...

If you’ve been teaching for a platform or subcontracting as an online teacher, going on your own might be a challenging transition. There’s nobody doing the marketing for you, nobody “bumping” your profile to the top of your search, so you lack the visibility to bring...

In some parts of the world August is a reminder that a school year is about to begin. While teachers at traditional schools sharpen their pencils, online teachers begin looking for more clients.   If you’re your own boss, client search might be scary and...

If you're afraid of marketing your services online, you're not alone. The challenge is to deal with it. Psychologists say that one of the most effective ways to overcome a fear is “sitting with it” or exposing ourselves to it. Such exposure therapy allows us to face...