Elena Mutonono’s Blog for Smart Online Teaching
Strategies and Case Studies for Online Language Teachers Moving Away from 1:1 Hustle
Elena Mutonono’s Blog for Smart Online Teaching
Strategies and Case Studies for Online Language Teachers Moving Away from 1:1 Hustle
How to Stand Out as a Radiant Brand When You Teach Languages Online
Dana teaches Italian online. But so does Erika. And Chiara. And Aurora. And Sofia. And Greta. And Federico. And Gabriele. And Lorenzo. And Alessandro. All of them have Instagram accounts called @ItalianWith________ (insert a name). All of them hate...
How to stop charging by the hour and begin working smarter
I started my business by charging $15 per hour for language lessons. It was a welcome upgrade from the stressful College teaching job I’d had prior. Within 6 months I discovered that exchanging my time for money impacted my physical well-being and my productivity. It...
How I Learned to Teach Online Without Giving Skype Lessons
Last week I featured Chris Rush's post on how he began giving skype lessons via italki, and moved from zero students to being overbooked. This week I want to share with you how you can make money online without teaching on skype. In my new book The Numbers...
How to Stand Out as a Radiant Brand When You Teach Languages Online
Dana teaches Italian online. But so does Erika. And Chiara. And Aurora. And Sofia. And Greta. And Federico. And Gabriele. And Lorenzo. And Alessandro. All of them have Instagram accounts called @ItalianWith________ (insert a name). All of them hate...
How to stop charging by the hour and begin working smarter
I started my business by charging $15 per hour for language lessons. It was a welcome upgrade from the stressful College teaching job I’d had prior. Within 6 months I discovered that exchanging my time for money impacted my physical well-being and my productivity. It...
How I Learned to Teach Online Without Giving Skype Lessons
Last week I featured Chris Rush's post on how he began giving skype lessons via italki, and moved from zero students to being overbooked. This week I want to share with you how you can make money online without teaching on skype. In my new book The Numbers...
How language teachers can use Instagram to connect and share their work
Jessica Gardner at Artglish (check out her Instagram account) coaches artists how to use the language to craft more compelling portfolios so they can share their work with the world without reservations. I first learned about Artglish in a forum a few years ago, and I...
How I made $2,000+ in 10 days selling a new product: my epic case study
October was my “month of planning,” and following a Library launch I decided to create and sell a new product bundle (webinar + mini-course) with the emphasis on planning your work and planning product launches. In this post I'll share my process step-by-step and...
How to use webinars to grow your audience
If you don't want to use social media, webinars will help you grow your audience just as effectively. If you are able to collaborate with another teacher/coach with a bigger audience you won't even need to worry about where to find the people. One of my...
How to create a membership program: An Interview with Danae Florou
Danae Florou teaches Greek online and has recently started a membership program (aka a "paid community") for the language and culture lovers. I met Danae a few years ago in a Facebook group for online teachers, she then joined the Opted Out Facebook group I ran at the...
What Results to Expect in Your First Year of Online Business
What do you expect in your first year of running an online teaching business? It's one question online teachers ask me all the time. What they want to say is, "Will I be able to make X a month?" "Will I be able to leave my current job?" "Will I be able to retire?"...
How to keep selling your products after the first launch
Remember the first time you spoke a foreign language? When all the hours of practice and drills are finally paying off? That first time when random words are a sentence and what used to sound like a gargle is now a piece of information? That first time is intoxicating...
How to Spark Connection and Engagement on Instagram
Someone asked an interesting question in our Smart Teacher’s Library forum the other day: “What is a connection with your followers on Instagram and how do you know when you have it?” To help explore this topic today I’ve invited Elfin Waters, who is an online...
How to Create Friendly and Memorable Images on Instagram
Now that you’ve updated your Instagram bio so it’s clear and compelling, let’s look at another important aspect of building your community on Instagram — visual storytelling. I’ve noticed that it’s one of the things that’s hard to understand because there’s usually an...
How to Write a Stellar Instagram Bio for Your Language Teaching Profile
Does your Instagram bio look like an itemized emoji list that consists of unconnected words and phrases? Do you run out of space trying to explain to the newcomers what exactly you do, for whom and why? Do you wonder how to communicate your business vision in a couple...
How language teachers can use Instagram to connect and share their work
Jessica Gardner at Artglish (check out her Instagram account) coaches artists how to use the language to craft more compelling portfolios so they can share their work with the world without reservations. I first learned about Artglish in a forum a few years ago, and I...
How I made $2,000+ in 10 days selling a new product: my epic case study
October was my “month of planning,” and following a Library launch I decided to create and sell a new product bundle (webinar + mini-course) with the emphasis on planning your work and planning product launches. In this post I'll share my process step-by-step and...
How to use webinars to grow your audience
If you don't want to use social media, webinars will help you grow your audience just as effectively. If you are able to collaborate with another teacher/coach with a bigger audience you won't even need to worry about where to find the people. One of my...