How to Use Creative Storytelling in Your Marketing

    How to Use Creative Storytelling in Your Marketing

    “Storytelling is more than simply an art – it is a crucial skill for life and commerce.” - Tim Lott   Which is easier for a child to comprehend?   "2 plus 2 equals 4 (repeat 10 times and memorize)." OR "I have 2 apples, then a friend brings me 2 more. How many do I...

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    3 Things to Fix When Your Online Course Doesn’t Sell

    3 Things to Fix When Your Online Course Doesn’t Sell

    You’ve spent months working on your brand new online course. You’ve read marketing books. Watched webinars. You’re excited and filled with entrepreneurial fervor.   Now you publish your course so it’s visible to thousands of potential clients online, and you wait for...

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    6 Sneaky Lies About Teaching Languages Online

    6 Sneaky Lies About Teaching Languages Online

    No distraction, fix, frivolity, or formula will provide what the balm of truth can. ~ Ruth Chou Simons   When I was in elementary school, I used to envy teachers’ kids. I felt like by virtue of living in the same household with a teacher, they were privileged to know...

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    10 painful truths about teaching languages online

    10 painful truths about teaching languages online

    How would you like to get a book review that goes like this,   “It is hands-on, very clear and concise, and full of the information you don't want to hear. But it is exactly what you need to hear.”   This is one of the Amazon reviews of our book.   I wonder how many...

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    3 Steps to Save Time When You Bring New Clients

    3 Steps to Save Time When You Bring New Clients

    Imagine you walk into a doctor’s office. The waiting room has its own character, the soft leather furniture begs you to sit on it, the magazines on the coffee table are calling your name. The receptionist asks you to fill out the paperwork and then brings you a cup of...

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    How to Simplify Email Communication with Your Subscribers

    How to Simplify Email Communication with Your Subscribers

    “What in the world do I include in my newsletter?” “I can’t do another newsletter. I spend so much time creating stuff for social media, then for my blog…I have no strength left to invent the newsletter content.” “Why should I write another newsletter? People get so...

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