How to Use Creative Storytelling in Your Marketing
“Storytelling is more than simply an art – it is a crucial skill for life and commerce.” - Tim Lott Which is easier for a child to comprehend? "2 plus 2 equals 4 (repeat 10 times and memorize)." OR "I have 2 apples, then a friend brings me 2 more. How...
3 Things to Fix When Your Online Course Doesn’t Sell
You’ve spent months working on your brand new online course. You’ve read marketing books. Watched webinars. You’re excited and filled with entrepreneurial fervor. Now you publish your course so it’s visible to thousands of potential clients online, and you wait...
6 Sneaky Lies About Teaching Languages Online
No distraction, fix, frivolity, or formula will provide what the balm of truth can. ~ Ruth Chou Simons When I was in elementary school, I used to envy teachers’ kids. I felt like by virtue of living in the same household with a teacher, they were privileged to...
10 painful truths about teaching languages online
How would you like to get a book review that goes like this, “It is hands-on, very clear and concise, and full of the information you don't want to hear. But it is exactly what you need to hear.” This is one of the Amazon reviews of our book. I...
How to Tone Down Paternalistic and Salesy Language in Your Newsletters
You’re re-reading your own newsletter for the 50th time trying to make it sound natural and authentic. But despite your best efforts, what comes through is repulsive: cold, paternalistic and salesy. It’s like reverse psychology in action: you focus on not...
How to Boost Your Marketing Without Selling Your Soul Online
What happens when all the marketing you do for your online teaching business hits a wall? Knowing how “ecstatic” you get when you think about marketing, hitting a wall is a common experience. What we do about it determines whether or not our business will thrive....
How to Grow Your Fan Tribe with Instagram When You Teach Online (Guest Post)
Instagram is like a modern-day artsy gallery with fast changing exhibitions, customized and refined to your liking. Many have used it to teach online (i.e. posted pictures with different things and collected likes), but few have been successful at building a tribe on...
3 Steps to Save Time When You Bring New Clients
Imagine you walk into a doctor’s office. The waiting room has its own character, the soft leather furniture begs you to sit on it, the magazines on the coffee table are calling your name. The receptionist asks you to fill out the paperwork and then brings you a cup of...
How to Simplify Email Communication with Your Subscribers
“What in the world do I include in my newsletter?” “I can’t do another newsletter. I spend so much time creating stuff for social media, then for my blog…I have no strength left to invent the newsletter content.” “Why should I write another newsletter? People get so...