by Tiaan | Nov 10, 2022 | marketing
Why do you need to pitch your services outside your own audience? In the previous post I shared some ideas on how to pitch your services to your current and past clients, your subscribers and followers, when is a “good time” to do it and how you can do it organically....
by Tiaan | Oct 20, 2022 | marketing
This month in the Library forum I created a channel to share how we pitch our services online and hold each other accountable through the process. In business “a pitch” is a presentation of your idea, product or collaborative project to a group of people who...
by Tiaan | Oct 6, 2022 | Social Media
If you’re growing a paid online community, you know that engagement of members is not an easy task. We position ourselves as “teachers” or “coaches,” and when people join our communities, they expect to continue this 1:1 conversation where the teacher is the one to...
by Tiaan | Aug 25, 2022 | marketing
If you’ve been teaching for a platform or subcontracting as an online teacher, going on your own might be a challenging transition. There’s nobody doing the marketing for you, nobody “bumping” your profile to the top of your search, so you lack the visibility to bring...
by Tiaan | Aug 11, 2022 | marketing
In some parts of the world August is a reminder that a school year is about to begin. While teachers at traditional schools sharpen their pencils, online teachers begin looking for more clients. If you’re your own boss, client search might be scary and...