by Elena Mutonono | Nov 15, 2018 | marketing, Teacherpreneur
“Storytelling is more than simply an art – it is a crucial skill for life and commerce.” – Tim Lott Which is easier for a child to comprehend? “2 plus 2 equals 4 (repeat 10 times and memorize).” OR “I have 2 apples, then a friend...
by Elena Mutonono | Oct 18, 2018 | Business values, Course creation, Teacherpreneur
You’ve spent months working on your brand new online course. You’ve read marketing books. Watched webinars. You’re excited and filled with entrepreneurial fervor. Now you publish your course so it’s visible to thousands of potential clients online, and you wait...
by Elena Mutonono | Sep 13, 2018 | Business values, Smart online teaching
No distraction, fix, frivolity, or formula will provide what the balm of truth can. ~ Ruth Chou Simons When I was in elementary school, I used to envy teachers’ kids. I felt like by virtue of living in the same household with a teacher, they were privileged to...
by Elena Mutonono | Aug 23, 2018 | Online teaching formats, Smart online teaching
How would you like to get a book review that goes like this, “It is hands-on, very clear and concise, and full of the information you don’t want to hear. But it is exactly what you need to hear.” This is one of the Amazon reviews of our first book....
by Elena Mutonono | Apr 26, 2018 | Business values, marketing, Teacherpreneur
You’re re-reading your own newsletter for the 50th time trying to make it sound natural and authentic. But despite your best efforts, what comes through is repulsive: cold, paternalistic and salesy. It’s like reverse psychology in action: you focus on not...