by Elena Mutonono | Dec 27, 2018 | Course creation, Teacherpreneur
Here’s a persistent trend I’ve seen this year: Meet “Jane,” a teacher of Japanese who is exhausted from her 1:1 online lessons. She decides to create an online course (priced at $100) and sell 10 of them monthly to boost her income and free up some... 
by Elena Mutonono | Nov 15, 2018 | marketing, Teacherpreneur
“Storytelling is more than simply an art – it is a crucial skill for life and commerce.” – Tim Lott Which is easier for a child to comprehend? “2 plus 2 equals 4 (repeat 10 times and memorize).” OR “I have 2 apples, then a friend... 
by Elena Mutonono | Oct 18, 2018 | Business values, Course creation, Teacherpreneur
You’ve spent months working on your brand new online course. You’ve read marketing books. Watched webinars. You’re excited and filled with entrepreneurial fervor. Now you publish your course so it’s visible to thousands of potential clients online, and you wait... 
by Elena Mutonono | Apr 26, 2018 | Business values, marketing, Teacherpreneur
You’re re-reading your own newsletter for the 50th time trying to make it sound natural and authentic. But despite your best efforts, what comes through is repulsive: cold, paternalistic and salesy. It’s like reverse psychology in action: you focus on not... 
by Elena Mutonono | Apr 12, 2018 | Business values, Client search, marketing, Teacherpreneur
What happens when all the marketing you do for your online teaching business hits a wall? Knowing how “ecstatic” you get when you think about marketing, hitting a wall is a common experience. What we do about it determines whether or not our business will thrive.... 
by Elena Mutonono | Feb 22, 2018 | marketing, Teacherpreneur
“What in the world do I include in my newsletter?” “I can’t do another newsletter. I spend so much time creating stuff for social media, then for my blog…I have no strength left to invent the newsletter content.” “Why should I write another newsletter? People get so...
Welcome to my nook where *Big Magic* happens. My name is Elena Mutonono, I help small business owners package their services as digital products and sell them online. I want you to work smarter, not harder. Increase your impact beyond your current face-to-face clients. Grow your business as you reach more people all over the world. Read my story...
