by Elena Mutonono | Nov 15, 2018 | marketing, Teacherpreneur
“Storytelling is more than simply an art – it is a crucial skill for life and commerce.” – Tim Lott Which is easier for a child to comprehend? “2 plus 2 equals 4 (repeat 10 times and memorize).” OR “I have 2 apples, then a friend brings me... 
by Elena Mutonono | Oct 18, 2018 | Business values, Course creation, Teacherpreneur
You’ve spent months working on your brand new online course. You’ve read marketing books. Watched webinars. You’re excited and filled with entrepreneurial fervor. Now you publish your course so it’s visible to thousands of potential clients online, and you wait for... 
by Elena Mutonono | Sep 13, 2018 | Business values, Smart online teaching
No distraction, fix, frivolity, or formula will provide what the balm of truth can. ~ Ruth Chou Simons When I was in elementary school, I used to envy teachers’ kids. I felt like by virtue of living in the same household with a teacher, they were privileged to know... 
by Elena Mutonono | Aug 23, 2018 | Online teaching formats, Smart online teaching
How would you like to get a book review that goes like this, “It is hands-on, very clear and concise, and full of the information you don’t want to hear. But it is exactly what you need to hear.” This is one of the Amazon reviews of our book. I wonder how... 
by Elena Mutonono | Apr 26, 2018 | Business values, marketing, Teacherpreneur
You’re re-reading your own newsletter for the 50th time trying to make it sound natural and authentic. But despite your best efforts, what comes through is repulsive: cold, paternalistic and salesy. It’s like reverse psychology in action: you focus on not sounding a...
Welcome to my nook where *Big Magic* happens. My name is Elena Mutonono, I help small business owners package their services as digital products and sell them online. I want you to work smarter, not harder. Increase your impact beyond your current face-to-face clients. Grow your business as you reach more people all over the world. Read my story...
