by Elena Mutonono | Sep 13, 2018 | Business values, Smart online teaching
No distraction, fix, frivolity, or formula will provide what the balm of truth can. ~ Ruth Chou Simons When I was in elementary school, I used to envy teachers’ kids. I felt like by virtue of living in the same household with a teacher, they were privileged to know... 
by Elena Mutonono | Aug 23, 2018 | Online teaching formats, Smart online teaching
How would you like to get a book review that goes like this, “It is hands-on, very clear and concise, and full of the information you don’t want to hear. But it is exactly what you need to hear.” This is one of the Amazon reviews of our book. I wonder how... 
by Elena Mutonono | Apr 26, 2018 | Business values, marketing, Teacherpreneur
You’re re-reading your own newsletter for the 50th time trying to make it sound natural and authentic. But despite your best efforts, what comes through is repulsive: cold, paternalistic and salesy. It’s like reverse psychology in action: you focus on not sounding a... 
by Elena Mutonono | Apr 12, 2018 | Business values, Client search, marketing, Teacherpreneur
What happens when all the marketing you do for your online teaching business hits a wall? Knowing how “ecstatic” you get when you think about marketing, hitting a wall is a common experience. What we do about it determines whether or not our business will thrive. In... 
by Elena Mutonono | Mar 22, 2018 | Client search, marketing, Small business story
Instagram is like a modern-day artsy gallery with fast changing exhibitions, customized and refined to your liking. Many have used it to teach online (i.e. posted pictures with different things and collected likes), but few have been successful at building a tribe on...
Welcome to my nook where *Big Magic* happens. My name is Elena Mutonono, I help small business owners package their services as digital products and sell them online. I want you to work smarter, not harder. Increase your impact beyond your current face-to-face clients. Grow your business as you reach more people all over the world. Read my story...
