by Elena Mutonono | Mar 2, 2017 | Client search, marketing
If I am King, where is my power? Can I form a government? Levy a tax? Declare a war? No! And yet I am the seat of all authority because they think that when I speak, I speak for them. But I can’t speak.~ from “The King’s Speech,” 2010. ...
by Elena Mutonono | Nov 10, 2016 | marketing, Teacherpreneur
“I can’t really get myself out there. I feel like I’m bragging or overdoing it. Plus it takes a lot of time, and I’m not sure I’m cut out for the social media.” Social media is one of the best ways to make people recognize you and acknowledge your work and...
by Elena Mutonono | Jul 1, 2016 | marketing, Teacherpreneurship
*** the post was updated in February, 2022 *** Imagine a picture without focus. Sometimes it can be called art, but even experienced photographers know that you can’t do an entire photoshoot without focus. You need to zoom in on something or else your picture...
by Elena Mutonono | Feb 19, 2016 | marketing, Teacher Training, Teacherpreneur
*** The post was updated in March 2021. Since then, I have changed the focus of my Instagram account and it’s now a space for online language teachers to connect and grow as they’re building their businesses online. Check it out here. *** Over the...
by Elena Mutonono | Jan 15, 2016 | marketing, Teacherpreneur
*** The post was updated in March, 2021. The story I share here is my 2016 experience of building audience through Instagram. After almost 2 years of using Instagram to grow my Accent Matters community, I closed down the account that had 11,920 followers. I’ve...