by Elena Mutonono | Apr 12, 2018 | Business values, Client search, marketing, Teacherpreneur
What happens when all the marketing you do for your online teaching business hits a wall? Knowing how “ecstatic” you get when you think about marketing, hitting a wall is a common experience. What we do about it determines whether or not our business will thrive....
by Elena Mutonono | Mar 22, 2018 | Client search, marketing, Small business story
Instagram is like a modern-day artsy gallery with fast changing exhibitions, customized and refined to your liking. Many have used it to teach online (i.e. posted pictures with different things and collected likes), but few have been successful at building a tribe on...
by Elena Mutonono | Mar 8, 2018 | Client search, marketing, Smart online teaching
Imagine you walk into a doctor’s office. The waiting room has its own character, the soft leather furniture begs you to sit on it, the magazines on the coffee table are calling your name. The receptionist asks you to fill out the paperwork and then brings you a cup of...
by Elena Mutonono | Feb 8, 2018 | Business creativity, Client search, marketing, Small Product, Smart online teaching, Teacherpreneur
What comes to mind when you think of online teaching trends? Many times, you don’t have to think. Every day an ad pops up on your social media feed telling you that teaching online is an easy ride. You can either: Register your account with an...
by Elena Mutonono | May 4, 2017 | Client search, Price setting, Small business story
I started my business by charging $15 per hour for language lessons. It was a welcome upgrade from the stressful College teaching job I’d had prior. Within 6 months I discovered that exchanging my time for money impacted my physical well-being and my productivity. It...
by Elena Mutonono | Mar 2, 2017 | Client search, marketing
If I am King, where is my power? Can I form a government? Levy a tax? Declare a war? No! And yet I am the seat of all authority because they think that when I speak, I speak for them. But I can’t speak.~ from “The King’s Speech,” 2010. ...