by Elena Mutonono | Dec 14, 2017 | Money Matters
“Money is the root of all evils” is a well-known, but misquoted verse from the Bible. “The love of money is the root of all evil” is the actual verse. This of course refers to greed, the insatiable desire for more. By itself, money is neutral. It’s our...
by Elena Mutonono | May 18, 2017 | Price setting, Teacherpreneur
Remember when you were a kid and your mom told you to eat something you hated? How did you do it? I’ve done it with my son to get him to eat green beans. I watch him reluctantly put a piece of a previously-chewed green back into his mouth, close his eyes,...
by Elena Mutonono | May 11, 2017 | Price setting, Teacherpreneur
That great piece of advice you’ve heard at conferences before? “Charge what you’re worth!” Useless. How do you know your worth? There’s no worth appreciation agent who could appraise your worth. What I found is people can’t estimate their worth...
by Elena Mutonono | May 4, 2017 | Client search, Price setting, Small business story
I started my business by charging $15 per hour for language lessons. It was a welcome upgrade from the stressful College teaching job I’d had prior. Within 6 months I discovered that exchanging my time for money impacted my physical well-being and my productivity. It...
by Elena Mutonono | Dec 12, 2014 | Price setting, Teacherpreneur
After I started teaching online and learning more than I’d ever imagined on things like marketing, pricing and positioning, I began taking note of how small and large businesses in the US were able to raise fees creatively. They were doing it without...
by Elena Mutonono | Dec 9, 2014 | Price setting, Teacherpreneur
One of the things that teacherpreneurs do at the end of the calendar year is revising their products, services, and pricing, as well as vision-casting for the upcoming year. Among many others, price revision can be quite torturous. Should I raise my fees...
Welcome to my nook where *Big Magic* happens. My name is Elena Mutonono, I help small business owners package their services as digital products and sell them online. I want you to work smarter, not harder. Increase your impact beyond your current face-to-face clients. Grow your business as you reach more people all over the world.
Read my story...
