by Elena Mutonono | Apr 26, 2018 | Business values, marketing, Teacherpreneur
You’re re-reading your own newsletter for the 50th time trying to make it sound natural and authentic. But despite your best efforts, what comes through is repulsive: cold, paternalistic and salesy. It’s like reverse psychology in action: you focus on not...
by Elena Mutonono | Mar 8, 2018 | Client search, marketing, Smart online teaching
Imagine you walk into a doctor’s office. The waiting room has its own character, the soft leather furniture begs you to sit on it, the magazines on the coffee table are calling your name. The receptionist asks you to fill out the paperwork and then brings you a cup of...
by Elena Mutonono | Feb 22, 2018 | marketing, Teacherpreneur
“What in the world do I include in my newsletter?” “I can’t do another newsletter. I spend so much time creating stuff for social media, then for my blog…I have no strength left to invent the newsletter content.” “Why should I write another newsletter? People get so...
by Elena Mutonono | Feb 8, 2018 | Business creativity, Client search, marketing, Small Product, Smart online teaching, Teacherpreneur
What comes to mind when you think of online teaching trends? Many times, you don’t have to think. Every day an ad pops up on your social media feed telling you that teaching online is an easy ride. You can either: Register your account with an...
by Elena Mutonono | Jan 25, 2018 | Business values, Small business story, Smart online teaching, Teacherpreneur
It’s 5 PM, and you’re exhausted. You’ve worked with 7 clients today, your voice is hoarse, and there seems to be no air left in your lungs. You move away from your computer to go back to your family, but the guilty thoughts keep bothering you… “I haven’t blogged...