by Elena Mutonono | Jun 24, 2021 | marketing, Online teaching formats
A few years ago when Veronika Palovska and myself decided to run an online summit for language teachers, we wanted something unconventional. Our goal was to make it more effective and less overwhelming than regular online summits we’d attended. After some...
by Elena Mutonono | Jan 18, 2021 | marketing, Social Media
Jessica Gardner at Artglish (check out her Instagram account) coaches artists how to use the language to craft more compelling portfolios so they can share their work with the world without reservations. I first learned about Artglish in a forum a few years ago, and I...
by Elena Mutonono | Nov 12, 2020 | marketing, Small Product
October was my “month of planning,” and following a Library launch I decided to create and sell a new product bundle (webinar + mini-course) with the emphasis on planning your work and planning product launches. In this post I’ll share my process step-by-step...
by Elena Mutonono | Sep 3, 2020 | marketing, Smart online teaching
If you don’t want to use social media, webinars will help you grow your audience just as effectively. If you are able to collaborate with another teacher/coach with a bigger audience you won’t even need to worry about where to find the people. One...
by Elena Mutonono | Mar 26, 2020 | marketing, Small Product, Teacherpreneur
Remember the first time you spoke a foreign language? When all the hours of practice and drills are finally paying off? That first time when random words are a sentence and what used to sound like a gargle is now a piece of information? That first time is intoxicating...
by Elena Mutonono | Nov 21, 2019 | marketing, Teacherpreneur
Someone asked an interesting question in our Smart Teacher’s Library forum the other day: “What is a connection with your followers on Instagram and how do you know when you have it?” To help explore this topic today I’ve invited Elfin Waters, who is an online...