by Elena Mutonono | Nov 14, 2019 | marketing, Small business story
Now that you’ve updated your Instagram bio so it’s clear and compelling, let’s look at another important aspect of building your community on Instagram — visual storytelling. I’ve noticed that it’s one of the things that’s hard to understand because there’s usually an...
by Elena Mutonono | Nov 7, 2019 | marketing, Teacherpreneur
Does your Instagram bio look like an itemized emoji list that consists of unconnected words and phrases? Do you run out of space trying to explain to the newcomers what exactly you do, for whom and why? Do you wonder how to communicate your business vision in a couple...
by Elena Mutonono | Sep 26, 2019 | marketing
Tension is everywhere. It’s what keeps you turning pages when you read your favorite book. It forces you to binge-watch that endless Netflix show even though tomorrow you have to get to work early (Downton Abbey, anyone?). It’s what builds (or destroys) your...
by Elena Mutonono | Nov 15, 2018 | marketing, Teacherpreneur
“Storytelling is more than simply an art – it is a crucial skill for life and commerce.” – Tim Lott Which is easier for a child to comprehend? “2 plus 2 equals 4 (repeat 10 times and memorize).” OR “I have 2 apples, then a friend...
by Elena Mutonono | Apr 26, 2018 | Business values, marketing, Teacherpreneur
You’re re-reading your own newsletter for the 50th time trying to make it sound natural and authentic. But despite your best efforts, what comes through is repulsive: cold, paternalistic and salesy. It’s like reverse psychology in action: you focus on not...
by Elena Mutonono | Apr 12, 2018 | Business values, Client search, marketing, Teacherpreneur
What happens when all the marketing you do for your online teaching business hits a wall? Knowing how “ecstatic” you get when you think about marketing, hitting a wall is a common experience. What we do about it determines whether or not our business will thrive....