by Elena Mutonono | May 11, 2017 | Price setting, Teacherpreneur
That great piece of advice you’ve heard at conferences before? “Charge what you’re worth!” Useless. How do you know your worth? There’s no worth appreciation agent who could appraise your worth. What I found is people can’t estimate their worth...
by Elena Mutonono | May 4, 2017 | Client search, Price setting, Small business story
I started my business by charging $15 per hour for language lessons. It was a welcome upgrade from the stressful College teaching job I’d had prior. Within 6 months I discovered that exchanging my time for money impacted my physical well-being and my productivity. It...
by Elena Mutonono | Apr 27, 2017 | Online teaching formats, Small business story, Teacherpreneur
I had an epiphany the other day when I was thinking about conducting interviews for my blog. Many people advise to interview “the stars,” but what I found with the “stars” and “gurus” is a) they’re busy; b) their advice may be...
by Elena Mutonono | Apr 20, 2017 | Course creation, featured, Online teaching formats, Small Product, Teacherpreneur
Let me walk you through the typical, speedy course creation process. “I’m so sick and tired of my clients making the same mistakes.” “I’m so exhausted coaching folks 1:1. Wow, these mistakes would make great content for a wonderful...
by Elena Mutonono | Apr 13, 2017 | Course creation, Online teaching formats, Small Product, Teacherpreneur
I can’t believe it. One more Facebook ad about a magic tip on how to create a course. One more email with a request to focus less on the “core message and marketing,” but more on the “real meat,” like, what mic to use or what camera has a better angle or...